The retail industry is constantly evolving, and technology is playing an increasingly important role in the way retailers do business. Since we’re in 2023, several key retail tech trends are shaping the future of in-store retail media networks, and Intouch.com is at the forefront of these trends.

1. Artificial Intelligence and Machine Learning

According to a report by MarketsandMarkets, the global AI in the retail market is expected to grow from $2.3 billion in 2018 to $7.3 billion by 2023, at a CAGR of 25.2% during the forecast period. This demonstrates the growing importance of AI in the retail industry, and how Intouch.com is well-positioned to take advantage of this trend. Intouch.com's AI-driven in-store advertising platform uses advanced AI and ML algorithms to understand retailers' stores, customers, and products, unlocking new revenue streams and increasing sales. With the ability to analyze data in real-time, Intouch.com's platform allows retailers to make informed decisions and optimize their campaigns for maximum impact.

2. Product recommendation with personalization purposes

Accenture reported that personalization can increase sales by as much as 15%. These statistics demonstrate the value of personalization in driving sales and customer engagement. Personalization is no longer a nice-to-have, but a must-have for retailers looking to stand out in a crowded marketplace. Intouch.com's platform allows retailers to create personalized, targeted campaigns that connect with shoppers on a deeper level, driving sales and increasing customer loyalty.

3. Omnichannel

According to a study by Accenture, retailers that have adopted an omnichannel strategy have seen sales increase by an average of 9.5%, compared to 4% for those that have not. This demonstrates the value of an omnichannel approach in driving sales and engagement. With the rise of e-commerce, retailers need to be able to connect with shoppers across multiple channels, including online and in-store. Intouch.com's platform allows retailers to have full control over the “in-store” part of the equation, to help them create seamless, integrated campaigns that engage shoppers across all touchpoints.

4. Real-time insights

A study by Retail Touchpoints found that real-time data analysis can lead to a 4.5% increase in sales. Additionally, a study by Forbes Insights found that retailers that use real-time data and insights see a 2% increase in revenue growth. These statistics demonstrate the value of real-time insights in driving sales and profitability. Intouch.com's platform provides retailers with real-time data and insights on what products are selling well and when, allowing them to make strategic decisions that boost sales and profitability. With the ability to understand customers and products on a deeper level.

In conclusion, Intouch.com is at the forefront of the retail industry and the future of in-store retail media networks. By leveraging the latest trends in AI, personalization, omnichannel, and real-time insights, we are able to help retailers and brands increase sales and improve the overall customer experience. To learn more about how Intouch.com can help your business, visit our website and schedule a demo today.