First impressions are important. You may only get one chance to grab your customer's attention. Digital displays capture 400% more views than static displays. It allures the customer and cleans up your store's image. You give the customer the opportunity to truly shop at ease and notice all the important messages your products have.
As technology continues to evolve, brick-and-mortar retailers will need to adapt to avoid extinction. They will need to embrace innovation to allow consumers to perceive physical shopping as pleasant, enjoyable, and extraordinary - a seamless experience between click and brick.
“RetailTech Simplified” is a blog series breaking down the technology driving the future of retail and explaining it in plain English. There are many elements such as Artificial Intelligence and…