*All photos taken prior to COVID-19*
Dublin, IE, May 12, 2020— Intouch.com and Young Perfect today announced a partnership to help retailers engage with shoppers for in-store brand activation campaigns. Through this partnership, Intouch.com’s data driven personalisation platform combined with Young Perfect’s experiential and brand activation solutions will enable tier-1 Grocery retailers to accelerate their digital transformation and drive cutting edge in-store customer experiences.
Intouch.com allows brick-and-mortar stores to utilise relevant real time in-store and environmental data, using artificial intelligence (AI) to optimize customer interactions and operations. The tool helps retailers personalise the shopping experience and better connect their customers to appropriate products, unlocking new revenue streams and providing an uplift in sales.
The partnership marks the beginning of a new offering from Young Perfect as it now focuses on digital to help retailers and premium brands to engage with their target audience. Intouch.com & Young Perfect have created a multi-channel platform where shoppers can view recipes and videos online (website and social media channels), taste dishes in-store and print out the ingredients on the shop floor to recreate them at home. Creative concept development and content creation are executed by Young Perfect. Intouch.com’s personalisation platform also uses data to show the most relevant product to customers at point of purchase, ensuring retailers achieve the highest possible ROI on an activation.
Seamus McHugh, Intouch.com’s Retail Sales Director, stated, “Young Perfect helps retailers and brands achieve their brand and category goals by strategic advice, benchmarking and unique shopper solutions in-store. Our partnership provides retailers and brands with an incredible platform to launch new products or promote specific categories in a way that encourages engagement from the shopper and provides a very strong ROI on the campaign. Young Perfect’s experience aligned with the Intouch data-driven marketing model is a very exciting new offering to the retail sector.”
Young Perfect’s strong presence in the Netherlands will allow for scalability to multiple brands and major retailers throughout the country.
“The AI technology of Intouch.com is a real asset to our brand & shopper activation activities within the Netherlands. Our joint vision is driving what shopper marketing should be about: being relevant by providing shoppers with the right solution at the right time. The data driven personalisation platform of Intouch.com makes our in-store activations even more relevant to the shoppers. We are proud of this partnership and are looking forward to the growth opportunities this will bring.” said Jaap de Jong, Managing Director of Young Perfect.
Intouch.com has developed an AI-driven personalisation platform for retailers to engage in real-time with their consumers in-store. Their award winning platform enables retailers to influence shoppers buying decisions through automated recommendations that increase sales and drive loyalty. They deploy AI, Machine Learning and IoT to bring in-store personalisation to the centre of the connected store. They have secured partnerships with companies worldwide like Circle K and Microsoft.
About Young Perfect
Young Perfect specializes in in-store activations for premium brands within retail organizations, food and non-food. Activating strong brands and entering into dialogue with shoppers is their passion. Together with their customers they come up with striking and innovative activations that ensure the ultimate brand experience on and around the shop floor. Quality and great partnership with their customers are central.