Retail Guru, Eoin McCormack joins the Board as COO

Perihan El Etreby
Copywriter at - M.A. in Creative Writing from Bath University
February 7, 2022
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At, our business is going from strength to strength and so is our team. We would like to announce the appointment of Eoin McCormack, who has joined the board as Chief Operating Officer.

Eoin brings over 20 years of leadership experience, having previously held positions as Managing Director of Superquinn and Donnybrook Fair. 

“Eoin has been a supporter and advisor to Intouch from the start. He now brings the knowledge and experience we need to deliver the next chapter of our success story,” said Tim Arits, CEO & Founder at

About Eoin McCormack

Following 20 years of experience as a senior retail executive, Eoin now serves as Chairperson and Non-Executive Director at various retail, technology, and food & beverage businesses. He also acts as an advisor specialising in business transformation.

During his corporate career, Eoin worked in virtually all aspects of retail, including sales, marketing, finance, trading and operations.  He built a strong track record of delivering rapid and material profit growth. As Managing Director he led the successful turnaround and transformation of Superquinn and Musgrave Foodservices.

About has developed the world’s smartest AI-driven personalization platform for retailers to engage in real-time with their consumers in-store. The platform enables retailers to influence shoppers’ buying decisions through automated recommendations that increase sales and drive loyalty. They deploy AI, Machine Learning, and IoT to bring in-store personalization to the center of the connected store.

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