Streamlining the Concept of Physical Store Digitization by connecting Mexican Retail Stores & AI-Driven Irish Solution
Kiosko and Intouch.com are pleased to announce they have entered into a strategic partnership, combining Kiosko’s industry-leading retail services with Intouch.com’s world-class media network solution and Digital Out-Of-Home (DOOH) retail services.
With technology, led by Artificial Intelligence and Machine Learning, serving an increasingly important role in all aspects of business, retailers see the need to speed the development of digital solutions in order to stay competitive. The Kiosko-Intouch collaboration brings together extensive expertise in business and technology strategy, product development and deployment, and organizational change management to help support retailers and brands through successful digital transformations and create profitable personalized IN-STORE shopping experiences.
Intouch.com, the Dublin-based retail technology company, is experiencing significant traction in the Mexican market. Their solution which enables retailers to offer personalized product recommendations to shoppers inside physical retail stores is now being used by a number of leading convenience store retailers throughout the country. Intouch.com expects Mexico to be its number 1 export market by the end of 2022 as it is currently closing a number of deals in the country and plans to open a Mexican office within the next 12 months.
With a total of 600 convenience stores throughout Mexico, Kiosko is considered one of the most progressive retailers in the country. They have been working with Intouch.com for over a year, and today, they have signed a new multi-year contract, with Intouch supplying their solution to many of their stores, allowing them to drive a greater business impact for their customers.
“The Kiosko-Intouch partnership is a powerful combination. Intouch.com’s understanding of store intelligence and digitization, along with their in-store advertising expertise, and agile, collaborative approach is uniquely complementary to how a Kiosko team works. We believe this helps to generate a more interactive shopping experience inside the store, and customer satisfaction,” said Fernando Velasco, General Manager Kiosko.
Kiosko and Intouch.com have teamed up to produce reliable innovations that will propel the retail industry forward and provide new experiences for both customers and CPG brands. Both businesses will work closely to harness the power of data and genuinely connect with customers to deliver highly engaging and profitable in-store experiences. Through intelligent targeting, they will leverage data to identify the best opportunities and promote the right product to the right person at the right time, measure impact, then learn and repeat. With digital signages used inside the store, the need for prints will be minimized which will help Kiosko to reduce their paper usage, leading to contributing to saving more trees for a better environment.
“We are proud to partner with Kiosko and deliver our AI-driven in-store customer personalization platform to such an innovative retailer,” said Tim Arits, Intouch.com’s CEO. “Kiosko will help us to deliver our solution and expand into a new market, fulfilling our mission of making physical spaces more interactive and rewarding than online ones to all parties: retailers, brands and customers. “Together with Kiosko, working as one team, we will unlock the full potential of digital transformations and place our clients on the best path for success in the new digital business landscape.”
Following the trade mission between Ireland and Mexico that was announced in May 2022, the Kiosko-Intouch partnership is an additional commitment to the network of partnerships that provides proprietary access to tools, technologies, and delivery capabilities between the two countries.