How Artificial Intelligence Is Shaping Modern Marketing

Brands are gradually increasing the role of Artificial Intelligence in their marketing strategies, improving their return on investment (ROI) by only displaying ads to relevant viewers. AI generates predictive insights to properly foresee customer behaviour, which leads to enhancing the in-store customer experience.

The Necessity Of AI In An Augmented Age

The idea of AI (artificial intelligence) more often than not tends to conjure up images of a hyper futuristic world with flying cars, robots, altered realities and the list goes…