Physical spaces are an essential part to building exceptional customer experiences (or CX). But some brands fail to achieve that because of challenges they face where they struggle to compete for the customer’s attention and loyalty inside the store. CPG and FMCG companies must provide meaningful and relevant ways to connect with their most important asset; the consumers. In every step of the way, across multiple touchpoints.
Convenience is key in today's consumer-driven marketplace. FMCGs that can deliver a seamless in-store experience will gain an edge over their competition. Data and technology help businesses better segment their customers, explore new growth techniques and create marketing messages.