People love the in-store experience, especially during family celebrations like Christmas, so CPG brands need to reach their audience where they are located, inside the store, and influence their buying decision there. The roles of brick-and-mortar and digital platforms are linked today; it’s essential for brands to create convenient, frictionless, omnichannel offerings that bring the store experience online and the digital experience to stores.
Due to the strong reliance on labor for manufacturing and logistics during the pandemic, many Fast-Moving Consumer Goods (FMCG) items were unable to reach end consumers. Consequently, the adoption of digital technologies like algorithm development, data analytics, artificial intelligence, machine learning, the internet of things, and cloud computing has grown, making supply chain management more dynamic than ever.
Two-thirds of CPG companies claim that data-driven marketing is at the top of their priority list. With the help of technologies like AI, ML and more, brands can actually gain a competitive edge over their competitors in the market and create marketing and advertising campaigns that would actually increase their sales and ROI through personalization.
Narrowcasting opens up a whole new realm of opportunities for any company searching for a better way to engage with specific audiences, and it offers various advantages over standard broadcasting media. To stay competitive and build relevance and interest among real potential purchasers, today's marketer must be smart and more personalised.
Digital signage is a type of visual communication that helps brands in mastering in-store marketing through generating effective dynamic campaigns instead of the traditional old static materials. It can capture customers' interest in-moment and in-store to promote conversion and enhance their buying experience, boosting brands' sales.