The Death of the Cookie: 10 Reasons In-Store Digital Signage is the New Retail Media Frontline

RETAIL The Death of the Cookie: 10 Reasons In-Store Digital Signage is the New Retail Media Frontline

Discover the key benefits of digital signage for retailers, from increased engagement to improved sales. Learn why it's essential in 2025!

The Death of the Cookie: Why In-Store Is the New Frontline for Customer Acquisition Retention

The Death of the Cookie: Why In-Store Is the New Frontline for Customer Acquisition Retention

Unleashing the Power of AI in Retail: Elevating Retail KPIs with Intouch.com

Building Retail Media Networks: Relieving Retailers' Pain Points with Intouch.com Solution

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Retail Guru, Eoin McCormack joins the Intouch.com Board as COO

We would like to announce the appointment of Eoin McCormack, who has joined the Intouch.com board as Chief Operating Officer.

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Revealed: Retail’s Major Pain Points

Retailers are facing many challenges nowadays, especially when it comes to their in-store marketing and advertising strategies. They struggle to make sure that they are reaching their target audience and find it hard to measure the effectiveness of their campaign in terms of sales numbers. Intouch.com has gathered information from two of the biggest retailers to tackle the market’s pain points.

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Are CPG Brands Ready for a Very Merry Christmas?

People love the in-store experience, especially during family celebrations like Christmas, so CPG brands need to reach their audience where they are located, inside the store, and influence their buying decision there. The roles of brick-and-mortar and digital platforms are linked today; it’s essential for brands to create convenient, frictionless, omnichannel offerings that bring the store experience online and the digital experience to stores.

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Going #netzero: How COP26 is Reshaping CPGs’ and Retailers’ Green Corporate Image

Signatories to the new COP26 agreement, that took place at the Climate Change Conference in Glasgow, must achieve netzero emissions by 2050, and either reduce their emissions to halve by 2030, or adopt science-based targets by the end of 2023. Companies like Co-op, Marks & Spencer, Sainsbury's, Tesco, Waitrose, Procter & Gamble, and McCormick have already taken steps towards more environmentally-sustainable business plans.

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AI and Data Privacy: What’s in Store for Future Retail?

Consumers are concerned about their lack of control, or not knowing who has access to their data. Fraud concerns are one of the many other insecurities they have. Brands and retailers may empower customers by allowing them to choose how their behavioral data is shared, which could lead to greater data sharing and more accurate data.

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5 Ways Artificial Intelligence & Robotics Can Transform Your Supply Chain

Due to the strong reliance on labor for manufacturing and logistics during the pandemic, many Fast-Moving Consumer Goods (FMCG) items were unable to reach end consumers. Consequently, the adoption of digital technologies like algorithm development, data analytics, artificial intelligence, machine learning, the internet of things, and cloud computing has grown, making supply chain management more dynamic than ever.

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Will Retailers’ Bells Be Jingling this Christmas?

The customer behavior is getting back to its ‘old normal’ before the pandemic, with aspects like price, convenience and location, and quality of products prioritizing their list. This means cleanliness and other concerns of the pandemic have been gradually dropping from the old list. Retailers can make the best out of this holiday season, increasing their sales and ROI by intelligently winning their customers in-store using AI, ML, and the power of data.