Coca-Cola veteran Francisco Crespo joins the Board

Greg Collins
Project Manager at
August 17, 2020
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Dublin, IE. — Aug 17, 2020 announces today the appointment of Francisco Crespo to the Board of Directors effective August 17, 2020. Crespo, who recently retired as Chief Growth Officer of the Coca-Cola company will focus on the expansion of’s network of CPGs globally.

Crespo, joined Coca-Cola in 1989 in Ecuador. He went on to hold roles of increasing levels of responsibility in Brazil and Chile before becoming president of the South Latin business unit, where he managed company operations in Argentina, Bolivia, Chile, Paraguay, Peru and Uruguay. He was later named president of the company’s Mexico business unit.

“We are pleased to have Francisco onboard, his wealth of experience with CPG brands will help accelerate growth of our brand network.” said Tim Arits,’s CEO. “Francisco is joining at an exciting time as we continue to expand on our retailer and brand network, building deeper relationships to fulfill their customers needs. The addition of Francisco complements our board of directors’ skills and experiences, and we are confident he will provide valuable perspectives as we continue to execute on our strategy.

Crespo will join an already impressive board of Sweepr’s founder Alan Coleman, Ex NCR & Amdocs’ Helen Wilde, Accelero Capital’s Karim Beshara and newly appointed board member James Murphy, founder of Lifes2Good.

About has developed an AI-driven personalisation platform for retailers to engage in real-time with their consumers in-store. Their award winning platform enables retailers to influence shoppers buying decisions through automated recommendations that increase sales and drive loyalty. They deploy AI, Machine Learning and IoT to bring in-store personalisation to the centre of the connected store.

About Francisco Crespo

A 31-year company veteran, Francisco Crespo led Coca-Cola’s global marketing, corporate strategy, and customer and commercial leadership teams to create a consolidated team with a clear mandate for driving global growth. Previously Crespo successfully led the expansion of Coca-Cola’s total beverage portfolio in key Latin America markets Argentina, Bolivia, Chile, Paraguay, Peru and Uruguay. Francisco was also President of the Coca-Cola Company’s Mexico business unit based in Mexico City. Overseeing company operations across its second-largest global market, including coordinating a seven-year $8.2 billion system investment plan with local Coca-Cola bottlers.

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