In celebration of St. Patrick’s Day, Intouch.com brought together leading voices from across the retail ecosystem for an exclusive roundtable in Mexico titled “The Future of In-Store Communication in Retail Media.” The event gathered key partners including Starbucks, SIX, OXXO, and Kiosko, alongside industry experts, to explore how retail media is evolving inside physical stores.

The roundtable was honored by the presence of Ireland’s Ambassador to Mexico and Minister Alan Dillon, reflecting the growing collaboration between Ireland and Mexico. Their participation underscored a shared commitment to innovation and highlighted the importance of international partnerships in shaping the future of retail media.

As Intouch.com continues its rapid expansion across Mexico. Currently operating in over 12,000 stores with plans to reach 25,000 by 2027. The discussion focused on the increasing need for smarter, more connected in-store communication. Retailers and brands are seeking new ways to engage shoppers, enhance the customer journey, and drive measurable results at the point of sale.

At the heart of the conversation was how Intouch.com is redefining in-store communication through intelligent retail media solutions. By combining AI-driven personalization, advanced digital signage networks, and innovative audio experiences, Intouch enables real-time, context-aware messaging that reaches customers at the most impactful moments during their shopping journey.

The roundtable served as a valuable platform for dialogue between industry leaders, partners, and policymakers, fostering a shared vision for the future of retail media in Mexico and beyond. It highlighted the critical role of collaboration in unlocking new opportunities for growth and innovation across the sector.

This milestone event marks another step forward in Intouch.com’s mission to transform retail communication. As the company continues to scale its presence and capabilities, it remains committed to delivering personalized, data-driven experiences that connect brands, retailers, and customers like never before.

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Together with its partners, Intouch.com is helping shape a smarter, more dynamic future for in-store retail media. Partner with Intouch.com and unlock new opportunities to engage shoppers and drive measurable impact at scale.