ANNOUNCEMENTS & Blue Rhine Industries partner to bring AI technology to Retailers in the Middle East

Greg Collins
Project Manager at
October 27, 2020
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Dublin, Ireland. — Oct 27, 2020 — and Blue Rhine Industries today announced a partnership to bring AI powered in-store technology to the Middle East. Through this partnership,’s data driven personalisation platform combined with Blue Rhine’s Industries’ innovative hardware and installation expertise will enable tier-1 Grocery & Forecourt retailers to accelerate their digital transformation and drive cutting edge in-store customer experiences.’s Artificial Intelligence (AI) platform allows brick-and-mortar stores to utilise relevant real time in-store and environmental data to optimize customer interactions and operations. The tool helps retailers personalise the shopping experience and better connect their customers to appropriate products, unlocking new revenue streams and providing an uplift in sales.

The partnership marks the beginning of’s expansion in the region “As our global reach expands, so does our partner network. Blue Rhine Industries are leaders in the region in deploying digital solutions to the retail sector. Their expertise and professionalism makes them a perfect partner for and we look forward to working with them on many more projects in the near future.” said Seamus McHugh, Retail Sales Director at

Blue Rhine Insutries’ strong presence in the Middle East will allow for scalability to multiple retailers throughout the region.

“We are delighted to be working alongside, we welcome the opportunity to bring an amazing retail solution to the region and also showcase the innovative hardware that Blue Rhine Industries has to offer. ” said John V. Joseph, Director – Sales of Blue Rhine Industries.

About has developed an AI-driven personalisation platform for retailers to engage in real-time with their consumers in-store. Their award winning platform enables retailers to influence shoppers buying decisions through automated recommendations that increase sales and drive loyalty. They deploy AI, Machine Learning and IoT to bring in-store personalisation to the centre of the connected store. They have secured partnerships with companies worldwide like Circle K and Microsoft.

About Blue Rhine Industries

Headquartered in Dubai, Blue Rhine is one of UAE’s leading manufacturers and suppliers of signage, digital displays, and wayfinding solutions. This powerhouse of innovation has a presence all over the region-including Saudi Arabia, Oman, Kuwait, Qatar, and Bahrain.

Established in 1996, the company, with its strategically-located offices across the GCC, caters to a broad spectrum of businesses ranging from retail, leisure and entertainment, to government sectors and real estate developments. Over the years, Blue Rhine has become the go-to provider of digital displays, wayfinding signage, interactive Kiosks, ticketing kiosks and unique LED screen solutions in the region. The organization has successfully completed thousands of projects and has worked extensively with the likes of Adidas, Nike, Starbucks, Vox, KFC, Dubai Hills Mall, and most recently Expo 2020 Dubai.

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