ANNOUNCEMENTS enters strategic partnership with Scheidt & Bachmann to digitize fuel retail sites

Greg Collins
Project Manager at
November 24, 2020
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Dublin, Ireland. — Nov 24, 2020 — and Scheidt & Bachmann today announced a partnership that will take in-store marketing to the next level by driving impulse purchases within fuel retail stores. Based in Germany, Scheidt & Bachmann are one of the leading solution providers in the fuel retail sector in Europe and they have now integrated the artificial intelligence engine into their SIQMA ecosystem.

The combined solution (SIQMA Target.AI) uses environmental and customer specific data in order to anticipate shoppers desires and promote the right product to the right customer at the right time.

“This partnership allows our customers to benefit from’s experience and expertise in the field of artificial intelligence. They have a proven track record of significantly driving sales in fuel retail stores. Integrating the AI-engine into the SIQMA ecosystem adds tremendous value that our customers can benefit from”, said Harald Pöpke, Product Manager at Scheidt & Bachmann. enables fuel retailers to utilise relevant real time in-store and environmental data to optimize customer interactions and digitally improve in-store marketing communication. Seamus McHugh,’s Retail Sales Director explains, “Our new combined solution SIQMA Target.AI processes data in real-time such as the location of the store, weather, traffic and customer demographics in an effort to customize in-store communications. This partnership with Scheidt & Bachmann will introduce our solution to a whole new market and provide them with an automated platform to increase sales within their stores.”

About Scheidt & Bachmann GmbH

Scheidt & Bachmann is a family business with more than 3,000 employees and was founded in 1872. The system solutions provider offers solutions for fuel retail and parking, fare collection management and signalling. Scheidt & Bachmann acts as global system provider in more than 50 countries and counts system development, system integration, service management, hosting and software-as-a-service to its core competencies.

With numerous innovations, Scheidt & Bachmann sets benchmarks that often develop into industry-wide standards. With the SIQMA product brand solutions are provided, which effectively improve the customer journey at fuel retail sites by means of cloud-based systems. With the SIQMA product range Scheidt & Bachmann offers its international customers a modern solution portfolio of POS, BOS and HOS systems, payment terminals, and innovative cloud solutions.

About has developed an AI-driven personalisation platform for retailers to engage in real-time with their consumers in-store. Their award winning platform enables retailers to influence shoppers buying decisions through automated recommendations that increase sales and drive loyalty. They deploy AI, Machine Learning and IoT to bring in-store personalisation to the centre of the connected store.

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