ANNOUNCEMENTS partners with Circle K to launch AI-driven customer engagement platform

Greg Collins
Project Manager at
October 16, 2019
Twitter IconFacebook Icon
LinkedIn Icon

Dublin, IE, October 16, and Circle K today announced a partnership that will re-invent in-store customer experience through the introduction of’s state of the art in-store personalisation platform. will install self-service kiosks in Circle K stores nationwide with 30 sites being deployed initially including high footfall motorway sites Gorey, Athlone and Kill North.’s platform will increase the customer experience by automating the process for customers to provide feedback on their shopping journey and register for a Fuel Card or for the Play Or Park loyalty program.

Additional innovative technology will allow Circle K to use artificial intelligence (AI) to recommend relevant products and promotions in real-time to their customers as they shop. The collaboration is a market-first for forecourt retail and creates an exciting opportunity to personalise the shopping experience of Circle K customers.

The system will be enabled with self-learning capabilities, allowing it to self-improve from successful recommendations.

Dr. Sameh Abdalla, Intouch’s CEO, added “Machine learning is the fastest way forward to a strong ROI. It allows retailers to harness the value of the data that is happening in their stores every day in order to greatly extend their current targeting capabilities and enhance their bottom line .”

State of the market

Tim Arits, Intouch’s COO, stated, “Customers now expect a more seamless shopping journey. If a retailer can personalise the shopping experience for their customers then this leads to happier shoppers who become more loyal and shop in their stores more often. Circle K are a brand that puts customer care at the centre of their ethos and the Intouch platform will allow them to deliver on this in a more automated way.”.

Paul Dixon, Senior Director of Retail Sales and Operations at Circle K Ireland added “At Circle K, we continue to invest in the development and implementation of this innovative new technology to make our customers in store experience that bit easier. We are delighted to partner with leading technology provider,, to bring a new experience to sites across the country, making Circle K fuel card registration or playing your points easier than ever in store.”

For more information, visit

Greg Collins –  – +353 969 5555

About has developed an AI-driven personalisation platform for retailers to engage in real-time with their consumers in-store. Their award winning platform enables retailers to influence shoppers buying decisions through automated recommendations that increase sales and drive loyalty. They deploy AI, Machine Learning and IoT to bring in-store personalisation to the centre of the connected store.

About Circle K

Circle K Ireland, part of the global fuel and convenience store brand Circle K, is the leading fuel and convenience retailer in Ireland. Its retail network is made up of 410 service stations across the island of Ireland. Of these stations, 160 are owned by Circle K and 250 are owned by independent retail partners. The company also operates a large commercial fuels business, with over 20 depots and two owned terminals across the country.

Twitter IconFacebook Icon
LinkedIn Icon
Enjoy this post?
Request a free demo!