The award was given in recognition of the work carried out by Intouch.com for Musgrave’s largest retail banner, SuperValu.
A part of SuperValu’s Real Rewards programme, the project involved improving the accessibility and conversion of customer data to create personalised experiences.
The incorporation of Intouch.com’s Edge platform allowed for the real-time, in-store use of the data to create these shopper experiences.
Evelyn Moynihan, head of marketing customer loyalty at Musgrave, said, “Intouch.com overachieved on all three assigned KPIs by increasing contactability, increasing loyalty recruitment, and delivering strong labour efficiency.
“Thanks to Intouch.com, there was a saving of 19 hours-per-store-per-month on manual data entry for our largest store. The service Intouch.com provides is now a key part of our Real Rewards strategy.”
POPAI is an industry association that promotes best practices, aimed at enhancing the overall shopping experience of consumers.