What Is an ROI? Your Guide to This Key Metric

RETAIL What Is an ROI? Your Guide to This Key Metric

Unlock smarter investment decisions. This guide answers 'what is an ROI' and shows you how to calculate and use this essential metric for business growth.

How to Calculate Impressions: A Guide for Modern Ad Campaigns

How to Calculate Impressions: A Guide for Modern Ad Campaigns

Your Store, Your Media Channel: How Retailers Can Unlocking Hidden Profit With In-Store Media

Your Store, Your Media Channel: How Retailers Can Unlocking Hidden Profit With In-Store Media

7 First Party Data Strategies for In-Store Retail in 2025

7 First Party Data Strategies for In-Store Retail in 2025

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Go Green with Digital Signage: Save the Environment and Your Resources

According to Nielsen Global Corporate Sustainability Report, 66% of consumers are willing to pay more for products/services from businesses that are devoted to having a positive environmental impact. Is it time to consider how your business could switch to a more eco-friendly solution through using digital signage?

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User Centered Design: A Designer Point of View

Designers who utilise User-Centered Design base their projects on a clear understanding of the users, tasks, and settings. The process' goal is to capture and address the entire user experience. As a result, the design team should include specialists from many disciplines, as well as domain experts, stakeholders, and end-users. UCD takes into account the entire user experience.

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Digital Signage Helps Start-Ups Build Brand Awareness In-Store

Digital signage is a type of visual communication that helps brands in mastering in-store marketing through generating effective dynamic campaigns instead of the traditional old static materials. It can capture customers' interest in-moment and in-store to promote conversion and enhance their buying experience, boosting brands' sales.

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The Evolution of Physical Stores

Retail stores have been going through a remarkable digitization journey throughout the years; moving away from the old traditional analog retail to the digital era that we are in today. Lately, the focus has been directed towards the future, where stores seamlessly blend with their environment and harness data in their competitive advantage. Read this article and learn how Artificial Intelligence and Machine Learning are the keys to the success of retailers in the future.

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Drive more in-store ROI through AI

The adoption of machine learning, deep learning and predictive analytics is growing at a fast pace in the retail sector, where many retailers are trying to fit AI strategies into their future budgets to remain competitive and increase their Return-On-Investment. For instance, AI algorithms help retailers gain a comprehensive understanding of consumers’ shopping patterns, recommending the best possible promotions personalised specifically for them. Check this blog to learn more about the diverse opportunities that AI can offer to increase ROI.

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The importance of the last 20 yards

“The Last 20 Yards” is the in-store stimuli trigger where a shopper's purchase behaviour is unplanned and impulsive. It is the place where your target audience is 20 steps away from your brand. Many brands neglect the importance of the last 20 yards in the customer’s journey and therefore are missing out on shopper conversion opportunities at the point of purchase. Even though shoppers claim that they know what they want to purchase the moment they enter a store, surprisingly 84% will make impulse purchases in categories they had no intention of even considering. Now how can CMOs influence that decision to their advantage?

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LIFE AT INTOUCH

Life At Intouch: Rawia Ahmed

I am Rawia, Senior Full Stack Web Developer at Intouch.com since 2018 and currently, Technical Team Lead for Ads Product as well. Life at Intouch.com is simply different…in a good unique way. It made me calmer, more productive and motivated to achieve my career and personal goals.